Think Outside the Glass

As you are painfully aware, our Napa and Sonoma Valleys have been facing a perfect storm of: Decreasing numbers of drinkers resulting in softer DTC...The previous generation are not buying nor drinking as much wine...A struggle to attract a new younger audience that are seeking more than just tasting flights and charcuterie plates.

Both valleys are oversaturated with “good” tastings that generally offer a similar experience; especially to those under 40 who are craving something novel and unique. Now more than ever, don't just think outside the box... 

Think Outside the Glass

It's not your wine that differentiates you from other brands; it's your passion, your dedication, your experience and storytelling . This is what makes your brand unique! Think Outside the Glass can transform your story into a compelling Immersive production that can then be shared on your tasting room walls, tables and in marketing pieces. These tabletops (small format), wall canvases (medium format) and/or Projection Mappings (large format for events) will transform your space into a must visit destination where your SKU's will come to life, build social currency and attract new/younger clientele.

 Your custom Think Outside the Glass Story not only adds a “wow factor”, it also deepens a connection to your brand, justifies premium pricing, and motivates new and returning visitors to seek out your tasting room instead of someone else down the road. Tasting Room fatigue is not going to change by continuing to do what has already been done.