Every era has its Tasting Culture. In the 1970's-1990 Napa & Sonoma were in the Craft Era, 1990-2008 gave rise to the Education Era, 2009-2023 became the Elevated Era. Each era serves the culture and needs of that Era, then plateaus and gets replaced with a new Era and Culture.
We are now in the Experiential Era, where new and returning guests are seeking out and paying for new experiences, beyond the wine. Tasting Room fatigue is not going to change by continuing to do what has already been done. That is the inconvenient truth. Now more than ever it's time to,
Think Outside the Glass
All wineries have either a Seated Tasting, Food Pairing and/or Education. It's not your wine that differentiates you from other brands; it's your personal story, your passion, commitment, and your journey.
This is what makes your brand uniquely you! With Think Outside the Glass you can transform your wine journey into a compelling Immersive Production that can be then displayed on your tasting room walls, tabletops and marketing pieces. These tabletops (small format), wall canvases (medium format) and/or Projection Mappings (large format for caves & events) will transform your TR into a must visit destination where your SKU's come to life, build social currency and attract a new and younger clientele.
Your Think Outside the Glass Story not only adds a “wow factor”, it deepens the emotional connection to
your wine and brand.
Your Think Outside the Glass Story will be a new revenue generator. Your Immersive tastings will set you apart, create new premium tasting opportunities, increase AOV, and drive more wine club conversions. After-hours experiences, seasonal activations and private events could also open new revenue streams. Your visually striking Immersive spaces will generate new memories that your guests will want to talk
about and share with others.
Over the next 10+ years, under-40 visitors will keep driving this Experience Economy: they will seek out and travel for memorable, Immersive, and emotionally rich experiences. Your Think Outside the Glass Story plugs directly into
this new tasting culture.
Instead of your winery being “one more stop” on their itinerary, it can become the destination: a place where guests will be transported into your wine journey, your passions, and ultimately, your legacy...
Call 805.450.8788, or
email info@mintang.com
to arrange a unique
in-person Experience!