Emotional Terroir

The Experiential Variable that shapes how wine Is perceived, remembered, and valued. Emotional Terroir is the sum of emotional, sensory, and psychological conditions surrounding a wine experience, conditions that fundamentally influence taste perception, memory formation, and brand attachment. Traditional Terroir explains why a wine tastes the way it does, Emotional Terroir explains why that wine will be remembered, talked about and returned to.

Today’s guests, especially repeat and under 40 visitors are not seeking more information. They are seeking new experiences with felt meaning.

In Napa and Sonoma County, wine quality is assumed, differentiation has become more and more difficult. Emotional Terroir will become the competitive moat:

STATE before MEANING

NEUROAESTHETICS before NARRATIVE

WINE becomes a CATALYST

We design your custom Immersive Story to produce unique experiences that showcase what is truly memorable about your wine and brand. The business outcomes include Increased dwell time without increasing pours, Higher perceived value without discounting, Stronger post visit recall, Repeat visitation and brand loyalty.

Wine country visitors are not just seeking new wines, they are seeking new wine experiences...its time to Think Outside the Glass!

See how we can help you increase visitation and DTC sales, call 805.450.8788 or email: info@mintang.com