Emotional Terroir 

Traditional Terroir helps shape how your wine tastes. Our Emotional Terroir helps shape how your wine will be remembered.  Emotional Terroir is the sum of emotional, sensory, and psychological conditions surrounding a wine experience. These conditions/states of mind (Orientation-Analyses-Imprinting) influence taste perception, 

memory formation, and ultimately brand loyalty (the Neuroscience of peak states and flow).

Today’s guests, especially repeat and under 40 visitors are not seeking out more wine information. They will 

travel for and purchase new wine experiences that can produce novelty and deeper meaning for them. You have 

to transport them as soon as they arrive, so they can be transformed before they depart.

In Napa and Sonoma County, wine quality is assumed, differentiation has become more and more difficult (seated tasting, vineyard view, wine education, charcuterie, etc). Emotional Terroir will be your competitive moat.

A new tasting architecture for this Experiential Era: 

STATE before MEANING

NEUROAESTHETICS before NARRATIVE

WINE becomes the CATALYST

We design your custom Think Outside the Glass Story to produce unique experiences that reinforce what is most memorable about your wine and brand. The business outcomes include Increased dwell time without having to increase your pours, higher perceived value without having to discount, stronger post visit recall and re-telling of 

their experience to their friends & family, repeat visitation and brand loyalty.

The Neuroscience at the root of our Emotional Terroir  & Think Outside the Glass is just science, but it is fascinating...to learn more and see how we can help your brand increase visitation and DTC sales, 

call 805.450.8788 or email: info@mintang.com to schedule an in-person consultation or immersion.