Every era has its Tasting Culture. In the 1970's-1990 Napa & Sonoma were in the Craft Era, 1990-2008 gave rise to the Education Era, 2009-2023 became the Elevated Era. Each era serves the culture & needs of that Era, then plateaus after everyone does it & gets replaced with a new Era & Tasting Culture.
We are now in the Experiential Era, where new & returning guests are seeking out other experiences beyond wine. Tasting Room fatigue is not going to change by continuing to give them what they have already done & experienced. That is the market reality. Now more than ever, it's time to
Think Outside the Glass
(more below in the blog)
All wineries have either a Seated Tasting, Food Pairing and/or Education to accompany their wine. It's not just the wine that differentiates brands; it's also their personal story, their passion, commitment & their journey to get where they are.
This is what makes your wine uniquely yours. With Think Outside the Glass you can transform your wine journey into a compelling Immersive Production that can be then displayed on your tasting room walls, tables & in marketing pieces. These tabletops, wall canvases, and/or Projection Mappings will transform your TR into a must visit destination where your Story comes to life. They also generate social currency which attracts a new & younger generation.
Your custom Think Outside the Glass Story not only adds a “wow factor”, it can deepen the emotional connection to
your wine, brand & story.
805.450.8788
Your Think Outside the Glass tastings will set you apart, create new premium tasting opportunities, increase AOV & drive more wine club conversions. Curated after-hours experiences, seasonal activations & private events could also open new revenue streams. Your visually compelling Immersive Story is not just cool decor. It's a revenue engine that deepens their tasting experience. Creates memories that your guests will want to talk about
& share with others.
Over the next 10+ years, the under-40 visitors will keep driving this current Experience Economy. They will seek out & travel for novel memorable, Immersive & emotionally rich experiences. Your custom Think Outside the Glass Story plugs directly into this new tasting era & culture.
Instead of your winery being “one more stop” on their itinerary, you could become the destination they & their friends will seek out & return to.
(more below in the blog)