As you are painfully aware, our Napa and Sonoma Valleys have been facing a perfect storm of: Decreasing numbers of drinkers resulting in softer DTC...The previous generation are not buying nor drinking as much wine...A struggle to attract a new younger audience that are seeking more than just tasting flights and charcuterie plates.
Both valleys are oversaturated with “good” tastings that generally offer a similar experience; especially to those under 40 who are craving something novel and unique. Now more than ever, don't just think outside the box...
Think Outside the Glass
It's not just your wine that differentiates you from other brands; it's your passion, your dedication and your vision. This is what makes your story different, It's Yours! We can retell your story in a compelling Immersive production that can then be shared on your tasting room walls, tables and in marketing pieces. These wall canvases (medium format) and tabletops (small format) will transform your space into a must visit destination where your SKU's really come to life.
Your custom Think Outside the Glass Story not only adds a “wow factor”, it also deepens a connection to your brand, justify premium pricing, and motivate new and returning visitors to seek out your tasting room instead of someone else down the road. Tasting Room fatigue is not going to change by continuing to do what has been...
Our Think Outside the Glass is a new revenue strategy. These Immersive stories & tastings will set you apart, allow new premium pricing tastings, increase AOV, and create more interest in wine club conversions. After-hours experiences, seasonal activations and private events could open new revenue streams. Your visually striking Immersive space(s) will generate social currency, word-of-mouth, and PR; as we communicate your brands story and values in this new exciting medium!
Over the next 5+ years, under-40 visitors will keep driving this experience economy: they seek out & travel for memorable, immersive, emotionally rich experiences. Your Think Outside the Glass program plugs directly into this trend.
Instead of your winery being “one more stop” on an itinerary, Turns it into the destination: a place where your guests can step inside and experience the story of your wine, your place, your passion...